You just heard of a new business. Your colleagues keep talking about an impressive business leader making waves in your community. What do you do?
Or… maybe you Facebook stalk. Or check out their Instagram. Half the time, that’s your first Google search result anyway.
This is your first impression of that organization or individual. You might think, “Wow! They have a ton of followers,” or “Their Instagram aesthetic is really cool.” Or you could see that they’ve only posted one grainy photo on their profile and they don’t have any contact information on their Facebook page.
You don’t get that first impression back. In the age of the internet, you’re telling people who you are before you even meet them. That makes up the core of your “personal brand.”
We all have a “personal brand” whether we want one or not. So we might as well build our brand intentionally. What makes YOU employable? What makes YOU someone that an individual would want to become friends with? Or even date? What makes YOU someone that someone else would want to know?
How can you build a personal brand that tells your story adequately?
Being intentional about a personal brand starts with just one thing. Intention. Last month’s LEAP session, hosted by Whitney Warne of Brand Launch and Ivory House Photography got my wheels spinning on how I can be intentional about my brand.
We all have a personal brand – whether we’ve curated one or not. We might as well make sure our brand tells a story.
Ashley Hunt specializes in public affairs, social and digital media, and event management. Ashley also serves on several community and local boards and commissions. She serves on the Iowa Civil Rights Commission and is a board member for 50-50 in 2020, a nonprofit, nonpartisan, issue-neutral organization dedicated to achieving political equity for women in Iowa. Additionally, she currently serves on the Downtown Des Moines Chamber of Commerce’s LEAP Series Advisory Council.